BOX TO LIFE
Go from design to site with Framer, the web builder for creative pros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum consectetur gravida lectus, sit amet eleifend sapien tempor vitae. Suspendisse eu tempor nisi. Nulla porta dui erat, eu sagittis tellus hendrerit et. Nunc placerat neque erat, vel euismod turpis tempor id.
In 2014, ProsperWorks ushered in the era of the intelligent CRM, integrating directly with G Suite apps like Gmail, Calendar, Hangouts, and Drive.
Four years later the innovative product had outgrown the brand. To better position itself as a leader in the rapidly changing CRM market, the company came to Ueno for a complete brand rethink, including a new name.
Listening to the people who created, sold and used the product helped us define a direction for what would become the new brand. The keywords: energy, simplicity, humanity. The new name had to reflect both the product and the brand: sturdy, grounded, friendly, and memorable. It had to work equally well for a productivity tool used by millions and a company worth billions. Plus it had to be fun to say.
